Miller Brewing's statement:
"While Miller has supported the Folsom Street Fair for several years, we take exception to the poster the organizing committee developed this year. We understand some individuals may find the imagery offensive and we have asked the organizers to remove our logo from the poster effective immediately."
“We are and will continue to be supportive [of Folsom Street Fair and the LGBT community],” said Julian Green, director of media relations of Miller Brewing Company, Wednesday afternoon.
Miller has not requested a refund of any sponsorship money, Green said.
Miller Brewing Co's quixotic quest to prove that pi$$ing down the back of the majority of faithful Christian consumers to support a tiny majority of peculiar fringe shirtlifters is sound business practice.
It isn't and they're going to discover that fact in short order.
If I was a major stockholder I'd be going ballistic as this is one of the most imbecilic business decisions I've seen in a very long time.