In its fifth full week of programming (1/31-2/6), OWN: The Oprah Winfrey Network was down 17% vs. last week with last week among women 25-54 in total day (40,000 vs. 48,000), and down 34% among women 25-54 in prime time (54,000 vs. 82,000).
OWN is now well below last year’s women 25-54 averages for Discovery Health . OWN replaced Discovery Health which averaged 51,000 W25-54 Total Day, and 84,000 W25-54 in Prime Time during 2010.
Thursday, February 10, 2011
Oprah Winfrey Network Ratings Keep Falling; Now Well Below Discovery Health Women 25-54 Averages
That's one channel which is blocked in this household.
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