Thursday, November 27, 2008

NBC's Rosie O’Donnell variety show disappoints

That headline may be the understatement of the year. I managed to stomach a few minutes of it in the same spirit one is compelled to gawk at a major car wreck, it was positively awful.
The network's attempt to revive the primetime variety show failed to draw an audience Wednesday night, tying for the evening’s lowest-rated program.

A mere 5 million viewers tuned in for the 8 p.m. premiere of “Rosie Live,” with the program earning a 1.2 preliminary adults 18-49 rating. The telecast matched ABC’s recently canceled “Pushing Daisies” as the night's lowest-rated program on a major broadcast network.

NBC had high hopes for the special and planned to expand the program into a series should viewers re-embrace the decades-old variety format. Other networks, too, were watching closely since several are developing variety shows of their own.

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