Waaaaaay to little waaaay too late. I agree wiith the Catholic League, people and company's are judged not on their words but their actions. If there's any justice in the world Miller will see a noticable hit to their bottom line over this marketing disaster.
An apology issued by the Miller Brewing Company over a poster that promoted a homosexual event in San Francisco by copying Leonardo Da Vinci's painting of "The Last Supper" was rejected on Monday by the leader of a national Catholic group, who charged that either the corporation doesn't "get it" or "they think we're stupid."
The apology, which was released late Friday, "is nothing but a rehash" of what the company has been saying all along, said Bill Donohue, president of the Catholic League for Religious Civil Rights, in a statement of his own on Monday.
"It limits its apology to the use of its logo on the offensive 'Last Supper' promotional poster," Donohue said, which replaced Jesus and his disciples with half-naked homosexual sadomasochists, but "it still refuses to apologize for the anti-Catholic nature of the event itself."
Tuesday, October 30, 2007
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