MSNBC host Rachel Maddow’s May ratings were her worst monthly showing since The Rachel Maddow Show debuted in 2008, and the liberal network suffered double-digit drops overall in primetime viewership (20 percent) and the 25-54 demographic (19 percent) from last May, according to The Hollywood Reporter.
Partly to blame for Maddow’s drop are the continuing woes of All In with Chris Hayes, which began in April to replace Ed Schultz and has been a ratings flop. Maddow even finished behind perennially struggling Piers Morgan.
The soft start for All In With Chris Hayes has not helped. Hayes, down 32 percent in total viewers from The Ed Show last May, has offered a poor lead-in for MSNBC’s primetime flagship The Rachel Maddow Show at 9 p.m.. The show delivered its lowest-rated month since it debuted in Sept. 2008 (717,000 total viewers) and its second-lowest with adults 25-54 (210,000). Maddow was topped by typical time slot victor Sean Hannity and, in a rare feat, CNN’s Piers Morgan.