And we're all aware who's ratings are heading in the opposite direction...
A combination of several powerful forces has resulted in explosive talk radio ratings growth, with indications of much more to come in the months ahead.
Primary factor driving the upward move? You guessed it: Rush Limbaugh. That's in contrast to declining support for Rush's arch-rival Obama.
With Limbaugh at the top of his game, including a more deeply loyal audience than ever, the numbers were expected to be strong. The beginning of the Obamist era, combined with a direct White House campaign targeting the talk titan, however, provided rocket fuel for El Rushbo's ratings. Even to seasoned industry veterans, this data should prove stunning.