I suspect Spic and Span will be next...A small but growing coffeehouse chain is changing its name amid concern that the moniker meant to celebrate the seed of its main product also is a disparaging term for Hispanics.
Juan Tornoe, an Austin, Texas-based Hispanic marketing consultant, said it's clear to him and should be to anyone that Beaner's name is about coffee, not contempt. But the name change could be a smart move for a company with national aspirations: By 2050, nearly a quarter of the U.S. population will be of Hispanic heritage.
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